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Noodoll is a contemporary character-led design brand based in London. Founded and created by designer Wang Yiying in 2009, Noodoll started its journey as an illustrated book featuring cute monsters who were made from rice and noodles.

These little Noodoll characters have their own unique and quirky personality and I can't wait for you to meet them! 

Shop the cutest plush toys and accessories from Noodoll now!